PUBLIC RELATIONS
Public Relations (PR) isn’t just for any individual. It takes someone who’s highly driven and has a niche personality. To be successful in this industry, you constantly have to focus on building trusting relationships, and have a passion for helping brands and people grow their reputations. HCG provides the following PR services:
- Content Creation
- Media Relations
- Crisis Management
- Reputation Management
- Internal Communications
- Event Marketing
- Grassroots Campaigns
- Corporate Social Responsibility
- Social Media
EVENT PLANNING
Client focused, professional and detail oriented are the catalysts behind Hodges Communications Group (HCG). “Success is not measured by the size of the event, but the quality of the service.” We provide services for diverse groups; nonprofit, small business, corporate, private, individual, and community based organizations.
- Event Management
- Site coordination
- Invitation selection
- Program preparation
- Event hosting
- Event logistics
DIGITAL MARKETING
It takes more than generating website traffic! It takes great care, knowledge, and attention to detail to, not only generate the right website visitors, but to turn visitors into supports/customers. To build your online presence HCG will:
- Develop and manage your website or update your existing website
- Develop and execute your social media marketing strategy
- Create and execute email marketing campaigns that get results
- Create engaging content to attract new visitors to your site
- Assist with building and managing your online reputation
- Create and execute digital advertising campaigns that drive traffic to your website
SPONSORSHIP ACTIVATION
Corporations know it makes good business sense to spend their charitable dollars with non-profit organizations that enhance the local community. Corporations build benevolence by supporting nonprofit organizations that their customers appreciate and support. Instead of writing a check to a local organization, companies often provide sponsorship as a form of community support. The expectation is that the sponsorship investment will generate tangible benefits that can be measured. Sponsorship benefits a corporation’s bottom line if there is public awareness. Public awareness is key. HCG assist with securing corporate sponsorship and activation of the sponsorship.
FUND DEVELOPMENT
Philanthropy means voluntary action for the common good. Fund development is the essential partner of philanthropy. Fund development makes philanthropy possible by bringing together a particular cause and the prospects and donors who are willing to invest in the cause. The goal is to acquire donors of time and money who stay with the charity. This is done through the process of relationship building. With the donor at the center, fund development nurtures loyalty and lifetime value, thus facilitating philanthropy. You know if your relationship building works because your retention rates rise and the lifetime value of your donors and volunteers increases.
MARKETING
The more things change the more they stay the same! We live in a digital world but let’s not forget the traditional methods that have worked for years. HCG will work with our clients to:
- Create high quality print collateral
- Design and place advertisements
- Direct mail marketing campaigns
- Design trade show displays and facilitate outdoor advertising
